IT Company Website Redesign (en)

Redesign Process

Step 1: Discovery & Requirements Gathering
The project started with an initial discovery phase focused on understanding Cyfrania’s business, services, and target audience. I familiarized myself with the existing website structure, reviewed current content, and identified usability and communication gaps.

I also collaborated with the team to clarify the main goals of the redesign, gather requirements, and collect key information about the company’s positioning, service priorities, and client expectations. This stage helped define a clear foundation for the new website experience.

Step 2: Competitive Analysis
Next, I conducted a competitive review of websites from other software development and IT consulting companies. The goal was to identify common industry patterns, effective ways of presenting services and case studies, and visual approaches that build trust with potential clients.

This analysis helped define design benchmarks and inspired solutions for clearer positioning and a more modern, credible online presence.

Step 3: Information Architecture & Website Structure
After defining goals and reviewing competitors, I focused on restructuring the website to improve clarity and navigation. I worked on organizing key sections such as services, industries, case studies, and company information into a more logical hierarchy.

This step ensured that potential clients could quickly understand what Cyfrania offers, explore relevant expertise, and easily find the next action point for contacting the team.

Step 4: Wireframes & Early Prototyping
Once the new structure was defined, I created wireframes to map out key pages and user flows. This stage helped translate the information architecture into clear layouts, focusing on content priority, readability, and conversion points.

Wireframes allowed for early feedback from the team before moving into high-fidelity visual design, ensuring the redesign direction matched both business goals and user expectations.

Step 5: Visual Design & UI Refinement
After validating the wireframes, I moved into high-fidelity UI design, developing a modern and consistent visual style for the Cyfrania website. The focus was on creating a clean, professional look that reflects the company’s technical expertise and builds trust with potential clients.

I refined typography, spacing, and component design, ensuring the interface felt cohesive across all pages and supported clear communication of services and value proposition.