International iGaming Platform (ru/en)

UX Research

• Conducted in-depth interviews with team members, who were users of internal tools

• Performed surveys and usability testing

• Conducted system audits using Nielsen heuristics and other design patterns

• Analyzed metrics in close collaboration with an analyst

• Performed competitive analysis to identify best practices and improvement opportunities
  
  

  

Due to confidentiality, the screens below are modified versions that showcase the design process without revealing proprietary information.

Design Process

• Created design concepts for web applications and services

• Contributed to the development and evolution of the design system

• Worked on a web application redesign concept

• Prepared promotional materials and presentations for internal and external stakeholders

• Built interactive non-linear prototypes for testing and validation

Due to confidentiality, the screens below are modified versions that showcase the design process without revealing proprietary information.

Internal CRM Systems

• Designed internal CRM interfaces for support and operations teams

• Analyzed employee workflows and optimized internal user flows

• Designed complex data-heavy interfaces for high-volume operations

• Focused on improving efficiency, reducing errors, and speeding up task completion

• Collaborated closely with business stakeholders, analysts, and developers

Project Managment

• Defined and delegated tasks to designers across own and cross-functional teams (illustrators, researchers, motion designers, web designers)

• Prepared design solutions and requirements for development handoff

• Wrote technical documentation

• Created product and design specifications

• Built a knowledge base and training materials for researchers
  
  
  

  

Due to confidentiality, the screens below are modified versions that showcase the design process without revealing proprietary information.

Results

• Improved key product metrics (DAU / WAU / MAU, retention, session time)
  by iterating on products based on UX audits and user research

• Launched MVPs of internal CRM systems

• Reduced call center workload through UX optimization

• Increased the number of customers and active users by improving overall user experience

Due to confidentiality, the screens below are modified versions that showcase the design process without revealing proprietary information.