WordPress-Based E-Commerce Store (ru)
An online furniture and home goods shop where I led UX/UI design and product development to create a modern e-commerce experience.
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About project
Astra Home is an online furniture and home goods store built on a WordPress theme with WooCommerce integration. The goal was to launch a functional and visually clean e-commerce platform with clear product categorization, filtering, and a seamless checkout experience. I adapted and customized the theme structure to align with business goals, improved usability across key user flows, and coordinated the technical implementation. The project focused on balancing speed of development with a professional and conversion-oriented shopping experience.
Project Process
Theme Customization & UX Adaptation
Selection and configuration of a suitable WordPress theme
Customization of layouts for homepage, catalog, and product pages
Adjustments in UI hierarchy to improve readability and product visibility
E-Commerce Structure Setup
WooCommerce configuration
Product category structuring
Filter logic setup (price, type, attributes)
Cart and checkout flow optimization
The screen displays the homepage of an online store specializing in designer furniture, featuring a curated product catalog, clear navigation, and a visually clean layout focused on showcasing premium home interiors.
UI Improvements
Refinement of product cards and CTA placement
Improved typography and spacing
Visual consistency across pages
The screen shows the product catalog page, where users can browse designer furniture organized by categories, apply filters, and explore items through structured product cards with pricing and key details.
Mobile Optimization
Responsive layout adjustments
Touch-friendly controls
Improved mobile checkout flow
5. Performance & Technical Adjustments
Plugin configuration
Basic speed optimization
Testing of core flows (catalog → product → cart → checkout)
The screen presents a product detail page featuring a designer furniture item, including high-quality images, pricing, specifications, and a clear call-to-action for adding the product to the cart.
Outcome
The result was a fully functional WordPress-based online store with structured navigation, improved usability, and a ready-to-scale e-commerce foundation.
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This case study highlights the core process and outcomes.
I’ll be glad to dive deeper into the project during an intro call and talk through decisions, challenges, and learnings in more detail.
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